I shared this on the front page earlier. Just a cool story our national site did on athletes and their brands. Something that gets brought up more and more by recruits these days.
https://cincinnati.rivals.com/news/name-image-and-likeness-part-3-how-athletes-build-their-brand
https://cincinnati.rivals.com/news/name-image-and-likeness-part-3-how-athletes-build-their-brand