With the Under Armour contract coming up, UC is going back to Nike for every sport except basketball, where men's and women's teams will wear Jordan Brand.
The University of Cincinnati Athletics Department announced on Wednesday an apparel agreement with
BSN SPORTS. Within the deal, Cincinnati has elected to equip its programs in NIKE, Inc. product, effective immediately.
The partnership will make BSN SPORTS the Bearcats’ exclusive provider of apparel, footwear, and other equipment needs, which will be highlighted by the outfitting of teams in Jordan Brand and Nike. This deal places the Bearcats in the iconic brands as they launch into the Big 12 Conference beginning with the 2023-24 season.
“This is a monumental moment for our more than 450 student-athletes and our entire athletic department. It was important for us to have stability in our apparel provider for years to come and to have a partner solidified as we joined the Big 12 this summer,”
Director of Athletics John Cunningham said. “To many of our fans, Jordan Brand represents the quintessential jersey of one of the top stretches in the history of Cincinnati basketball, while Nike has proved to be the driving force in athletics apparel innovation for decades. I can’t wait to have the Swoosh and Jumpman logos join with our C-Paw marks once again.”
Cincinnati has partnered with BSN SPORTS since 2021.
Todd Northrop, Vice President of BSN SPORTS Collegiate Select Program, said, “The BSN SPORTS Collegiate Select team is proud of the opportunity to join Nike and the Jordan Brand in outfitting this exciting new chapter for Cincinnati Bearcat Athletics. It will remain our foremost goal to bring unmatched service and partnership to each and every coach so they can continue focusing solely on the success of their student-athletes.”
Fans can purchase officially licensed Nike and Jordan Brand Cincinnati gear beginning in June of 2023 at select local and national retailers.
“The service model that the Collegiate Select division of
BSN SPORTS provides is unparalleled and has continued to help us perform at a high level,” said
Greg Bruner, Associate Athletics Director for Equipment Operations. “We believe the partnership solidifies our mission to impact the lives of our student-athletes, connect to our community, and enhance our University.”
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